Trade show Coiltech Deutschland 2021 > Visit > The impact of the epidemic on the planning

QUiCKFairs® Coiltech Deutschland 2021

Ulm, May, 19/20, 2021

Planning the 2021 exhibition under the sign of the Covid crisis

Note: we have prepared the information on this page based on the available information on 16 December 2020 and updated it on 21 December and 18 January. We continue to monitor the situation closely and will publish possible changes to our programme on our website.

The corona crisis has recently intensified, resulting in a further adjustment in everyone’s plans - and especially for us as trade fair organisers. We are now adapting the schedule for Coiltech Deutschland 2021 to the changed situation.

The current situation - never hesitate to start from the obvious

All over the world, especially in Europe, countries are affected by a new surge of infections. In addition, mutated variants of the virus are causing concern that the pandemic could spread even faster. 

This dynamic has prompted the political decision-makers in Germany (Chancellor, Heads of federal states) to impose an extensive lockdown because the measures taken so far have not had the desired success.

So far, the intended effect has not occurred to the desired extent. Against this background, the Federal Chancellery has brought forward the assessment of the situation from 25 January to 19 January. Observers expect the measures to be tightened up with the aim of significantly reducing the spread and to be extended until mid-February.

We expect that a better overview of the effect of contact-reducing regulations, vaccinations and warmer weather will not be available before the end of February.

How does this affect the planned date for Coiltech Ulm?

Already in October, in view of the publicly available dates, we had made an effort to find a reserve date in April and communicated this. Subsequently, other fairs postponed their dates.

This opened the time window in May. We, therefore, chose 19/20 May as the new date. The criteria for this were: no public holidays in the week, no school holidays, no overlapping dates that we could see (for more details: see below).
Of course, this situation presents us with further challenges. At the same time, the current measures give us reason to be confident that a B2B trade fair will be possible again in the course of the year.

Feedback from exhibitors and visitors

As always, we have been in constant telephone contact with exhibitors and visitors in the past weeks. The feedback was clear: practically everyone regrets the lack of opportunities to meet business partners face to face, especially at trade fairs, where you can hold a lot of meetings, also informal ones, in a short time. And many expressed their hope and wish that we can hold Coiltech in spring 2021.

Our survey among exhibitors and visitors in December "Experiences with online trade fairs in 2020" also revealed (among other things) that the vast majority of market participants are looking forward to being able to participate in a focused b2b trade fair again.

Very often, our interlocutors were impressed that we have successfully put in place a hygiene and safety concept at Coiltech Italia 2020 in Pordenone and interested in further details. Some remarked that we should be proud that we are one of the very few trade fair organizers who have their own track record with this topic.

Our possible choices and the determination of an alternative date

In the past weeks we have considered and evaluated a variety of alternatives - also taking into account the feedback from our interlocutors (see above).

Among the various options (including postponing to the year 2022, cancelling the March appointment and deciding on the rescheduling to a later date in 2021 in a moment with a complete overview of the situation, or immediately setting a new date and communicating it early), we consider determining a new appointment in late spring 2021 to be in the best interest of all involved.

As early as October, when the worsening of the situation announced itself, we had secured an alternative date at the Ulm Messe venue in late April and we were one of the first organisers to do so and communicate it. Since then, other fair organisers have followed us suit and postponed dates.

This has opened up an attractive time window in May: 19/20 May, i.e. the week before Whitsun. This week is still free of public holidays and bridging days and at the same time promises already pleasant outdoor temperatures. This facilitates the intensive ventilation of the halls and makes staying outside of halls more pleasant.

These are two important factors for the hygiene concept, which are particularly relevant against the background of expert statements that the epidemic will not yet be over in May. The weather in Ulm in May is similar to that in Pordenone in September, where we were able to prove our hygiene concept.

Details of the new schedule