On the Danube in Baden-Württemberg, Ulm is a heady juxtaposition of medieval and modern.
It is in the middle of a region with a history, with plenty of sites to see, natural beauty, old castles, new museums and fun activities.
Ulm and its region offer some famous delicacies and regional specialities, and there are good restaurants for every taste.
 
Why don’t you take the chance to do the immediate exhibition follow-up at your hotel in Ulm on Friday and then combine your business trip with some tourist activity during the weekend?
 
During the time spent to develop the exhibition, we at QUiCKFairs® have also taken time off to explore the region, and have come to discover exciting places and things to do. And of course, we'll share them with you.
 
We hope it inspires you also to enjoy your time off-exhibition.

Visit the Brotmuseum

France is famous for its 400 different kinds of cheese, Italy for its countless varieties of pasta, and Germany has 3.000 different types of bread. And there's a museum to show this.

Here you can consult the opening hours and other exhibitions directly from their website.

The Archive of HfG (School of Design)
 
The Archive has chosen the title “Ulm School of Design from the Zero Hour to 1968” to present a permanent exhibition on the history of the famous academy.

During 1953 and 1968 the Ulm School of Design became one of the world’s most influential academies for designers. This is where iconic designs were born, such as the “Ulm Stool”, the “Stacked Tableware TC 100” and the Braun company’s record player “SK 4”, better known as “Snow White's coffin”. The “ulmer modell” developed at the Ulm School of Design is a concept based on science and technology, setting a benchmark standard that is still recognised today.

More than 200 exhibits and numerous photographs taken from the huge archive of the Ulm School of Design are displayed on an area of about 275 sqm. The appealing combination of a dense collection housed in a historic university building offers a unique way to experience the history of the Ulm Design School. 

Here you can consult the opening hours and other exhibitions directly from their website.

Food and drink

Ulm is a classic German city with an abundance of attractive local restaurants and bistro, with the possibility to eat and also drink in the open air (in April it may be warm enough..).

The first things that come in mind are 'Maultaschen' and 'Spätzle'. Fresh noodle products in a wide range of variations are processed to main dishes or served as side dishes, perfect with sauce, broth or butter. 
Of course, all accompanied by the famous beers!

Ulm is close to many sites and cities that people from all over the world visit when they come to see Germany.

Here is a choice of some points of interest that are less than 2 hours from Ulm.

Munich

Munich is the capital and most populous city of Bavaria. It hosts ancients buildings and numerous museums. The city is known for its annual Oktoberfest and its breweries, including the famous Hofbräuhaus, founded in 1589.

On Marienplatz, the central square of the Altstadt (old city), there are monuments such as the Neues Rathaus, the stylish town hall neogothic with the Glockenspiel, a music box whose figurines represent events that took place in the 16th century.

The Peterskirche close to Marienplatz is the oldest church of the inner city. It was first built during the Romanesque period and was the focus of the early monastic settlement in Munich before the city's official foundation.

Munich is also famous for other more modern buildings: the Allianz Arena (the home stadium of Bayern Munich) and the headquarters of BMW with its tower.

Rothenburg ob der Tauber

It is well known for its well-preserved medieval old town, a destination for tourists from around the world. It is part of the famous "romantic road" through southern Germany.

The name "Rothenburg ob der Tauber" is so because the town is located on a plateau overlooking the Tauber River. Some say that "Rothenburg" refers to the red colour of the roofs of the houses which overlook the river.

• Ulm is a divided City since 1810. The part on the right side of the Danube river is called Neu-Ulm and belongs to Bavaria, whereas Ulm is located in Baden Württemberg. There is, of course, no wall, no armed guards, but on the other hand, chances for reunification are slim, since everybody likes the current state of affairs. Usually, it is better to do things differently than Berlin.
• The border between Ulm and Neu-Ulm is actually older. It goes back at least 2.000 years when it was part of the border between the Imperium Romanum and Germania Magna. Don't worry, there are no barbarians in Neu-Ulm and you don't have to speak Latin to order a beer in Ulm. 
• Ulm also lies on the route of Santiago de Compostela, i.e. the way of St. James, showing once more, that Ulm was always a central point in the European roads network.
• Ulm is the birthplace of Albert Einstein, Hans and Sophie Scholl (famous for their principled resistance against the 3rd Reich).